I’m JoAnna, founder of Merla. Guided by a love of travel, design, and meaningful connection, I create elevated edible experiences that celebrate beauty in the details and the moments that matter most.

Merla is the result of a journey I never could have planned — shaped by ambition, motherhood, creativity, and the courage to evolve.

Before Merla, I worked as a deputy sheriff, pursuing the goal of becoming a mounted deputy. Life, however, had its own rhythm. After welcoming two babies just thirteen months apart and navigating maternity leave, I found myself longing for a creative outlet — something grounding, expressive, and entirely my own. That season led me to baking.

What began as a quiet creative practice during a time of change gradually grew into something more. Over the years, I built Blackbird Baking Co., a business devoted to custom cookies, where I poured intention and care into every detail. Yet as the business evolved, so did I. With a background in events and a deep love for hosting, aesthetics, and gathering, I felt drawn back to the energy of shared spaces — the beauty of creating moments on a larger scale.

That pull became Merla.

Today, Merla brings together curated edible displays, mobile dessert and champagne bars, and thoughtfully styled event experiences — including vintage Italian Piaggio bars — all designed to feel elevated, cohesive, and deeply intentional. Every element is personally curated, blending modern luxury with warmth, hospitality, and European-inspired charm.

xo, JoAnna